I was assigned the task to be in charge of Google Ads since 2021.
To be honest, if I’m decent project leader, I would have make Google Ads takeoff despite of the tasks I have on hand.
I will say other than procrastinating, I was not focusing on the right metrics and was taking a passive approach to grow Google side.
Knowing the numbers daily, making plans, getting the right knowledge from videos are all the things I didn’t do when nobody is checking.
Personally, I think if I cannot make Google ads work, I don’t think I can make anything work without any people assistance.
How can it be better?
Don’t be overwhelmed by the overall challenge, take it one step at a time.
Focus on the problem on hand, and map the things you need to know to solve this Google ads challenge.
By taking it one step at a time, things will be clearer.
I need to understand what are the important metrics to look out for.
When and what ads to pause.
Understanding search terms, negative keywords, extensions.
